Eugenia Weston, founder of SENNA Cosmetics and Emmy nominated celebrity makeup artist, has been a pioneer in the cosmetics industry for over four decades.
“From the age of 13, I was fascinated with faces – the emotions, balance, beauty, and of course flaws. I was always visualizing how a woman could be more beautiful and better communicate who she truly was through the art of makeup,” states Ms. Weston.
Gifted with an incredible eye for facial harmony combined with a remarkable sense of color and design, she began to create her own totally unique makeup style and mix her own exclusive colors. Instantly her signature style was in demand by friends and ultimately the top fashion photographers on the scene, including Herb Ritts, Helmut Newton, and Greg Gorman.
By starting her first Brow and Makeup Studio in Los Angeles in 1976 and her unbridled passion for makeup inspired her to create SENNA Cosmetics, the first complete artist line created for everyday women to use at home.
Obsessed with brows, Ms. Weston broke new ground by introducing brow tweezing services in her SENNA Studios. According to Weston, “A good, classic brow shape can make a woman instantly look younger and feel more confident.” Seeing that the majority of women either ignore or over-tweeze their brows, Weston designed the first-ever brow stencil kit, Form-A-Brow®, as a revolutionary tool to make every woman a brow wizard.
Weston learned film makeup from Disney Studio makeup stalwarts Robert Schiffer and Bob Mills and was nominated for an Emmy award for her work with Bette Midler on the TV movie ‘Gypsy’. She has worked on major entertainment videos for Toni Basil, Michael Jackson, Bette Midler, and Lisa Marie Presley.
Acknowledged by acclaimed makeup artist Kevyn Aucoin in his ‘Making Faces’ book, Ms. Weston’s SENNA Cosmetics fans include Elizabeth Berkley, Jessica Simpson, Ashley Simpson, Tori Spelling, and Jennifer Lopez. SENNA is used by top television shows including Dancing with the Stars, American Horror Story, Castle, Grey’s Anatomy, Modern Family, and many, many more.
Today, as SENNA celebrates its 40th year, Ms. Weston continues to design makeup and services that are revolutionary, high performance and professional quality that are in demand by the beauty professionals and consumers alike around the world.